New look for Pick Tennessee Products
Feb 22, 2021
“As we move into a new year filled with hope and new possibilities, we are excited to share a new look for our state marketing program,” Commissioner Charlie Hatcher, D.V.M. said. “Through an online directory and a mobile app, we help consumers make their direct-to-farm connection. We are confident that this strong visual representation matches the strong products from the Volunteer State.”
For more than 30 years, Pick Tennessee Products has connected people everywhere to the great things that come from Tennessees farms and buisness. The program now lists more than 2,700 Tennessee farmers and farm-direct businesses.
“This program provides critical exposure and marketing opportunities to our farmers and food manufacturers,” Assistant Commissioner Keith Harrison said. “As you get groceries for your family, plants for your yard, or gifts for loved ones, continue to look for the refreshed Pick Tennessee Products logo, so you can be sure you are purchasing fresh and local products.”
The University of Tennessee Institute of Agriculture conducted market research on the Pick Tennessee Products logo to provide information on the best ways to connect with consumers.
“We’re proud to continue the tradition of using the red barn that Tennesseans recognize and see on the Ag Tag license plates while also incorporating new elements, like the Tri-Star, in this refreshed logo,” Commissioner Hatcher added.
Tennessee producers of agricultural products can apply online to become a Pick Tennessee Products member. To be included, farmers and food producers must comply with all permits, licenses, and inspections administered by the Tennessee Department of Agriculture. The department’s Business Development Division is available to assist with eligibility and directory questions at email@example.com.
Visit www.PickTNProducts.org or use the free Pick Tennessee mobile app to find farms and food businesses near you.
Read More News
The University of Tennessee System President Randy Boyd and University of Tennessee, Knoxville Chancellor Donde Plowman announced on Jan. 26, leadership transitions at the UT Institute of Agriculture (UTIA).
The Tennessee Department of Revenue and the Tennessee Department of Agriculture remind farmers, timber harvesters, and nursery operators that they can buy more items tax-free in 2023.
Despite a year wrought with market volatility brought about by supply chain issues and global events, researchers and Extension specialists from the University of Tennessee Institute of Agriculture (UTIA) say Tennessee’s agricultural and related exports continue to bolster the state’s economy. Exports reached $2.7 billion in 2022, up $412 million or 18% over 2021. This increase follows a 17% increase in 2021 as the effects of the COVID-19 pandemic began to recede.