New look for Pick Tennessee Products

Feb 22, 2021


Consumer interest in purchasing local is at an all-time high, and the long-standing Pick Tennessee Products program has announced a refreshed logo for Tennessee food businesses, farmers markets, and agritourism.

“As we move into a new year filled with hope and new possibilities, we are excited to share a new look for our state marketing program,” Commissioner Charlie Hatcher, D.V.M. said. “Through an online directory and a mobile app, we help consumers make their direct-to-farm connection. We are confident that this strong visual representation matches the strong products from the Volunteer State.”

For more than 30 years, Pick Tennessee Products has connected people everywhere to the great things that come from Tennessees farms and buisness. The program now lists more than 2,700 Tennessee farmers and farm-direct businesses.

“This program provides critical exposure and marketing opportunities to our farmers and food manufacturers,” Assistant Commissioner Keith Harrison said. “As you get groceries for your family, plants for your yard, or gifts for loved ones, continue to look for the refreshed Pick Tennessee Products logo, so you can be sure you are purchasing fresh and local products.”
The University of Tennessee Institute of Agriculture conducted market research on the Pick Tennessee Products logo to provide information on the best ways to connect with consumers.
“We’re proud to continue the tradition of using the red barn that Tennesseans recognize and see on the Ag Tag license plates while also incorporating new elements, like the Tri-Star, in this refreshed logo,” Commissioner Hatcher added.
 Tennessee producers of agricultural products can apply online to become a Pick Tennessee Products member. To be included, farmers and food producers must comply with all permits, licenses, and inspections administered by the Tennessee Department of Agriculture. The department’s Business Development Division is available to assist with eligibility and directory questions at pick.tn@tn.gov.

Visit www.PickTNProducts.org or use the free Pick Tennessee mobile app to find farms and food businesses near you.
 

More news

Oct 18,2021
The University of Tennessee Institute of Agriculture is bringing back its Beef Heifer Development School after the event was canceled last year due to COVID-19. The free event will take place Friday, October 22, at the Middle Tennessee AgResearch and Education Center at Lewisburg. 
 
Oct 11,2021
Planning for the transition of the family farm or business can be an emotional task, but experts say planning is key to ensuring the future of the family’s land or business.
Oct 04,2021
October is Cooperative Month in Tennessee, celebrating the approximately 200 member-owned organizations that employ more than 6,000 individuals, impacts our state’s economy by more than $1.2 billion, and provides a wide array of products and services to member-owners.