July is Beef Month

Jul 05, 2022


July is Beef Month in Tennessee, and as we celebrate, I am reminded of the significant impact of beef cattle on our state’s economy. According to the Ten­nessee Department of Agriculture (TDA), beef cattle are consistently among the top three of Tennessee's farming commodities, accounting for 16.7% of all agriculture cash receipts. Furthermore, Tennessee is home to more than 45,000 operations and 2 million cattle.
 
Tennessee can be proud of its beef cattle heritage and the great influence institutions like Co-op, Tennessee Farm Bureau (TFBF), Tennessee Cattleman’s Association, Tennessee Department of Agriculture (TDA), and the University of Tennessee (UT) Extension Service have on producer education and research. The UT Extension Service has long been a vital partner in beef cattle development and continues to provide cutting-edge research to the benefit of producers. UT’s Bull Devel­opment and Evaluation Program, Tennessee Beef Heifer Development Program, and Tennessee Master Beef Producer Program are examples of the valuable resources available for all Tennessee cattle producers.
 
Co-op cattle minerals were developed and enhanced based on forage mineral research conducted by the University of Tennessee. This research provided up-to-date information relating to nutritional composition contained in Southeast forag­es, and Co-op was able to work within its network to match cattle minerals to these research results.
 
Along with TFBF and TDA, Co-op worked in conjunction with UT Extension to make the Heifer Development Center a reality some years ago. Today, that facility con­tinues to provide better ways to develop replacement beef heifers.
 
Tennessee has seen impressive results from TDA’s Ag Enhancement program, which, from its beginning, included beef genetics as part of the offering. This program has been responsible for great strides in the quality of Tennessee calves.
 
The best part of beef cattle farming is, without a doubt, the production of a healthy food choice for consumers. According to the Beef Industry Council, beef gives the taste you love while provid­ing the necessary elements for our bodies to function. Protein helps preserve and build muscle. Selenium protects cells from damage. Zinc maintains a healthy immune system. Niacin supports energy production and metabolism. Vitamins B6 and B12 support brain function and increase energy. Phosphorous builds bones and teeth. Choline supports nervous system development. Iron helps your body use oxygen, and Riboflavin con­verts food into fuel.
 
Co-op has always been a supporter of the beef industry, providing quality prod­ucts for producers to feed and manage cattle. We understand that beef is food and therefore take food safety seriously. Each Co-op feed plant is certified Safe Feed/Safe Food and meets all food safety regulations. Our beef feed products are safe for both the animal and the ultimate consumer.
Celebrating beef in July is certainly a great way to recognize an industry that provides such significant value to the econ­omy, our way of life, and our health.

Read More News

Jul 13, 2026

The election of pork producer delegate candidates for the 2027 National Pork Producers (Pork Act) Delegate Body will take place at 9:30 a.m. (CST), Fri., July 31, 2026, in conjunction with an Executive Committee/Membership meeting of the Tennessee Pork Producers Association at the Drury Plaza Conference Room, 1874 McEwen Dr., Franklin, TN 37067. The 2027 National Pork Forum is scheduled for Arlington, TX, on March 3-5, 2027.  

Jul 08, 2026
Although many producers welcome warm, sunny conditions after a hard winter, the summer season can be stressful and challenging for our animals. While cattle and most other livestock do well under 68° F, periods of high humidity, reduced air movement, insignificant cloud cover, and little overnight cooling relief can lower productivity in your herd. There are several strategies that should be implemented to protect livestock during these conditions.
Jun 15, 2026
A water trough that is always full, stays clean, and keeps water at a comfortable temperature is an attractive offering to livestock. Especially during the summer months, it is important to encourage your animals to drink by preventing any water conditions that could turn them away, like stale and stagnant water or contaminants such as algae.