UT Extension Identifies Resources for Direct Farm Marketers During COVID-19 Outbreak

Mar 30, 2020


Like many businesses in the state, Tennessee’s direct farm marketers, value-added agriculture entrepreneurs, and agritourism operators are facing new and imposing challenges posed by the COVID-19 outbreak and by local, state, and national efforts to flatten the curve of infections. Navigating the situation is a daunting task, so the University of Tennessee Institute of Agriculture has developed a website to support farmers who are making critical decisions and business adjustments.
The free resource list is available at http://tiny.utk.edu/CPA-COVID19. The site provides links to resources made available by UT Extension and other universities, government agencies, and producer organizations from across the country. Specialists with the UT Center for Profitable Agriculture along with colleagues from the Departments of Agricultural and Resource Economics, Food Science, and Plant Sciences have contributed to this streamlined listing. The website will be updated throughout this crisis as new resources are developed and identified.

Megan Bruch Leffew, marketing specialist in UT Extension’s Center for Profitable Agriculture, said, “Farmers who are marketing products and services directly to consumers or to grocery stores and restaurants have had to make significant adjustments in the way they are doing business while we are in the midst of the outbreak. They will also have to consider how what we are all going through now will impact them moving forward related to potential changes in consumer behaviors and finances.”

Agritourism operators who typically offer springtime activities on the farm have taken a big hit due to cancellations of Easter activities, field trips, and events such as weddings and birthday parties. They are looking toward what also may be a temporary shift in consumer needs and expectations for summer and fall activities such as summer camps, field trips, family fun activities, and haunted attractions.

Direct farm markets selling directly to restaurants have also seen demand from that market diminish, while demand for local product from grocery stores and from individual consumers has increased. Because more consumers have been seeking local food sources because of limited product availability from other suppliers, producers with on-farm markets or who participate in farmers markets have made changes to offer pre-orders, drive-through markets, or curbside pick-up and employ other measures to protect the health of their consumers, employees, and families.

Agriculture Extension agents in each of Tennessee’s 95 county Extension offices and more than 3,000 producers and industry partners have received an email notifying them of this new resource from the Center for Profitable Agriculture. Producers interested in adding their email address to one or more of the Center’s lists can send a request to cpa@utk.edu. Producers should indicate their area of interest: agritourism, farmers market, value-added dairy products, and/or value-added meats. Producers may also be interested in following the Center’s Facebook page for additional information: facebook.com/ValueAddedAg.

“Our center’s everyday focus is to provide information and education to help our farmers be profitable, although like many other agencies, the way we do that has changed a bit due to COVID-19,” said Rob Holland, director of the Center for Profitable Agriculture. “We want producers to know that we are still working to support them. We also greatly appreciate the many folks who developed and assembled the materials and educational resources that are listed on the new website.”  

Other publications and resources to help families navigate the COVID-19 crisis are available online at utextension.tennessee.edu or by contacting your local county Extension office.
 
 
 

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