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Harrison, Liford head 'new' TFC department


1/26/2017

 

Glen Liford, left, and Keith Harrison lead TFC’s Communications and Marketing Department.
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Two seasoned professionals are leading Tennessee Farmers Cooperative’s newly formed Communications and Marketing Department at its headquarters in LaVergne.

TFC General Counsel and Chief Risk Officer David Moss, who oversees the new department, announced Dec. 15 that Keith Harrison would be manager and Glen Liford assistant manager and editor of the Tennessee Cooperator.

“Both Keith and Glen bring a wealth of expertise and experience that will be valuable as we work together to improve Co-op’s communications and marketing efforts,” Moss said.

A farmer, Harrison has a bachelor of science degree in agricultural business from The University of Tennessee at Knoxville and a masters in business administration from Middle Tennessee State University.

He launched his Co-op career in January 2001 when he joined the TFC staff in LaVergne as Feed, Animal Health, and Hardware Division marketing manager. Ten years later, he became the cooperative’s marketing manager to assist with the marketing of products sold by the Co-op system and handle corporate meeting and event planning.

Before Co-op, Harrison spent 16 years with the Tennessee Department of Agriculture in Nashville as an agricultural marketing specialist, assistant director of marketing and ultimately marketing director.

Harrison and wife Julie have three children — Jonathon, Jacob, and Macy. They live on the family’s commercial beef cattle farm near Watertown.

Liford, who was born in Knoxville and raised in Maynardville in East Tennessee, is no stranger to the Co-op family. After graduating in 1988 from UT Knoxville where he majored in marketing, he was hired in 1990 by TFC as a communications specialist. During his 15-year Co-op career, he was managing editor of the Cooperator and associate director of communications.  As an active member of the  Cooperative Communicators Association, Liford served on its board and was among the first 15 U.S. and Canada professionals to become Certified Master Cooperative Communicators in recognition of his professionalism and competency.

In September 2005, Liford and wife Tisa moved to Clinton in East Tennessee to be near family. For nearly a decade, he worked as marketing communications manager for a worldwide manufacturer of construction and oil and gas equipment. He rejoined TFC’s staff Jan. 3 as editor of the Cooperator.

 
 
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